A brand for what’s next
Guidelines
Looking for a logo? Need messaging help? We've created detailed guidance and direction on how to use the visual and messaging identities.
See the full visual guidelines
Logo
Find the tools and templates you need
Download templates for decks, business collateral and other assets to keep our brand consistent.
Go to resources
A hiring software company like no other needs a brand identity like no other. Just as our products and services push the boundaries of the hiring industry, so does our look and feel. Use this site to find the tools and information you need to best represent the Greenhouse brand.
Product branding
Color
Typography
Photography
Illustrations
Icons & infographics
Motion & video
Visual guidelines
Our language
Our tone
Our voice
Descriptions
Definitions
See the full messaging guidelines
Messaging guidelines
Writing style guide
Resources
Showcase
Brand story
Back to main menu
Overview
We show business leaders of today and tomorrow proven ways to hire so they know how to do it right. Because when leaders believe in their hiring abilities, they can chase better opportunities, dream bigger and bolder, and become more successful.
Why we do what we do
Give leaders the confidence to accomplish anything
Greenhouse is more than a hiring software company. We hold a set of beliefs and values that drive every decision and product we make. This is what we stand for and the mark we hope to leave on the world.
Why we’re here
Companies need people more than people need companies.
Today’s most valuable assets aren’t tangible goods. They’re ideas. Software. And algorithms. We can no longer value only the skills to make and the hands to craft. Instead, we need brains to think and people to dream. Today, our most valuable asset is talent.
It’s not enough to hope you get hiring right.
Companies need to know it.
People in the right roles can do amazing things for a business. Our goal is to give companies the right technology, know-how, and support to find and hire the people they need. Every. Single. Time.
Help every company become great at hiring
How we make an impact on the world
When companies turn hiring into their advantage, they can take on whatever tomorrow brings – no matter how they’re looking to build, grow or win. We will keep them at the forefront of hiring through it all – and be there when they need us – to take on what’s next.
Hire for what’s next
What we enable in our customers
Open
Brave
Driven
Our characteristics
We are bold and principled. We stand for people and what they are capable of. We are unafraid to speak the truth about the business world and our industry. Because of this, our words and actions have gravity.
We are curious and accessible. We love asking questions, and strive to be inclusive and create a sense of belonging. We ground our beliefs in people and respect their potential.
We are clear and focused on what we are trying to accomplish and how to do it. Every decision we make is grounded in purpose. And we are deeply committed to the relentless pursuit of better hiring practices.
Competition for the best talent has never been greater. So hiring can no longer be administrative and tactical. It will become the most strategic corporate function – more so than finance, sales or marketing. The companies that harness the power of hiring will have a clear advantage.
Hiring has never been more important.
The business world has transformed. But hiring hasn’t. Today, 66% of managers regret their hiring decisions. And 46% of new hires will fail within 18 months. It’s easy to see why when hiring is based on no more than instincts, private networks and hunches.
But hiring practices are stuck in the past.
Hiring managers don’t know what to look for. Recruiters don’t get good feedback. And business leaders don’t trust that they can move fast enough. Everyone knows there’s a problem, but not how to fix it. Without a repeatable, scalable, proven hiring solution, companies limit their true potential.
Uncertainty is holding business leaders back.
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Back
Our brand look and feel is purposely distinct and we strive to create experiences and touch points that are uniquely Greenhouse. Here are some examples.
We believe in the power of hiring.
Have a request?
Starting a new project or need an asset created? Fill out the form and the Greenhouse Brand Team will be in touch.
Fill the out the form
Need help?
If you have questions or need help using the brand, please email us.
Templates
Everyone at Greenhouse is responsible for our brand. That's why we've created a toolkit of assets and templates to help you become a brand steward – it's up to you to keep our identity strong and distinct. Have questions? We're here to help.
Google Slides templates
Greenhouse presentation template
Greenhouse overview deck
Sales slides library
Enterprise Sales slides library
Business collateral
Letterhead
Office signage
Other
Google Forms template
Social media
LinkedIn header and copy
Facebook profile image
Twitter banner
Assets
Desktop backgrounds
brand@greenhouse.io
Business cards
Brand training and office hours
Sales proposal templates
Get the most out of our brand by attending a brand training session. And for a more 1:1 format, stop by the Creative office hours. Every other Tuesday between 10:30am–12:00pm EST
Email signature formatting
Zoom backgrounds
Next: Logo
Our visual identity pays homage to our journey as a company. It has evolved as Greenhouse has grown. It makes our mission and purpose tangible. And it provides us with a distinct and consistent way to tell our story.
Our visual identity is human and warm. Each communication should be simple and direct. We strive to make our experiences distinct but always remain consistent with our design system. No matter whether the form is formal, casual or even a little weird, we always embrace the things that are uniquely Greenhouse.
Product Branding
Next: Product branding
Do not rotate
Do not apply patterns
Do not apply effects
Do not outline
Do not use unapproved colors
Do not distort the logo
Do not alter the wordmark. Avoid the following treatments.
Wordmark don'ts
Use the width of the “e” as a guide for clear space when placing other elements around the wordmark.
Clear space
Use the logo consistently
If other Greenhouse branding is present or the user has already been introduced to the brand, the icon may be used.
If no other Greenhouse branding is present or the user is being introduced to the brand for the first time, use the wordmark.
Choose the right asset
The “g” icon can be used as shorthand for the full wordmark, but never as a decorative element.
Download
Icon
When on a dark color, use the wordmark in white
When on a light color, use the wordmark in green or dark green
Wordmark on dark background
Wordmark on light background
At the center of the Greenhouse identity is our wordmark. It’s how our audience recognizes our name and quickly associates our message with our brand. It is one of our most sacred assets.
Wordmark
Our logo is connected and conveys the notion of growth through the rounded elements that emerge from one letter to the next.
Next: Color
Do not diminish the product brand. Avoid the following treatments.
Do not alter type color
Do not alter type size
Guidance
Use the following as a guide for when to use the full and short product treatments.
When no other Greenhouse branding is present, use the full treatment. For example, a piece of Greenhouse Recruiting collateral.
Usage
When other Greenhouse branding is present, use the short treatment. For example, the website homepage.
The full treatments for Greenhouse Recriting and Greenhouse Onboarding are the only two product logos in our system.
Full Recruiting treatment on white
Full Onboarding treatment on white
Full Recruiting treatment reversed
Full Onboarding treatment reversed
Full treatment
Product treatments
Recruiting treatment on white
Onboarding treatment on white
Recruiting treatment reversed
Onboarding treatment reversed
Short treatment
Greenhouse is a platform, not a series of one-off products. Individual product treatments create a consistent brand experience without color-coding, icons or other added elements.
Never create new treatments
Do not stack
Next: Typography
#0C0C0C R: 12 G: 12 B: 12 C: 74 M: 67 Y: 66 K: 85
#252626 R: 37 G: 38 B: 38 C: 72 M: 65 Y: 64 K: 69
#3D3D3D R: 61 G: 61 B: 61 C: 68 M: 61 Y: 60 K: 49
#7C7C7C R: 124 G: 124 B: 124 C: 53 M: 44 Y: 44 K: 9
#999999 R: 153 G: 153 B: 153 C: 43 M: 35 Y: 35 K: 1
#B5B5B5 R: 181 G: 181 B: 181 C: 30 M: 24 Y: 24 K: 0
#D8D8D8 R: 216 G: 216 B: 216 C: 14 M: 11 : 11 K: 0
#EFEFEF R: 239 G: 239 B: 239 C: 5 M: 3 Y: 3 K: 0
#B52617 R: 181 G: 38 B: 23 C: 20 M: 97 Y: 100 K: 2
#D8372A R: 216 G: 55 B: 42 C: 9 M: 93 Y: 98 K: 1
#E3564B R: 227 G: 86 B: 76 C: 6 M: 81 Y: 72 K: 0
#E8736B R: 232 G: 115 B: 107 C: 4 M: 68 Y: 53 K: 0
#EE9089 R: 238 G: 144 B: 137 C: 2 M: 53 Y: 37 K: 0
#F3ACA7 R: 243 G: 172 B: 167 C: 2 M: 39 Y: 25 K: 0
#F9C9C5 R: 249 G: 201 B: 197 C: 0 M: 25 Y: 14 K: 0
#FFE5E3 R: 255 G: 229 B: 227 C: 0 M: 12 Y: 6 K: 0
#D44A00 R: 212 G: 74 B: 0 C: 12 M: 84 Y: 100 K: 3
#FF6519 R: 255 G: B: 25 C: 0 M: 75 Y: 99 K: 0
#FF7B39 R: 255 G: 123 B: 57 C: 0 M: 65 Y: 84 K: 0
#FF8F59 R: 255 G: 143 B: 89 C: 0 M: 54 Y: 68 K: 0
#FFA274 R: 255 G: 162 B: 116 C: 0 M: 44 Y: 55 K: 0
#FFB490 R: 255 G: 180 B: 144 C: 0 M: 35 Y: 42 K: 0
#FFC6AC R: 25 G: 198 B: 172 C: 0 M: 26 Y: 29 K: 0
#FFD9C7 R: 255 G: 217 B: 199 C: 0 M: 17 Y: 18 K: 0
#FF8500 R: 25 G: 133 B: 0 C: 0 M: 58 Y: 100 K: 0
#FFA52E R: 255 G: 165 B: 46 C: 0 M: 41 Y: 91 K: 0
#FFB756 R: 255 G: 183 B: 86 C: 0 M: 32 Y: 75 K: 0
#FFC77D R: 255 G: 199 B: 125 C: 0 M:24 Y: 57 K: 0
#FFD093 R: 255 G: 208 B: 147 C: 0 M: 20 Y: 46 K: 0
#FFDAA9 R: 255 G: 218 B: 169 C: 0 M: 15 Y: 36 K: 0
#FFE3BE R: 225 G: 227 B: 190 C: 0 M: 11 Y: 26 K: 0
#FFECD4 R: 255 G: 236 B: 212 C: 0 M: 7 Y: 16 K: 0
#054AB2 R: 5 G: 74 B: 178 C: 95 M: 79 Y: 0 K: 0
#3574D6 R: 53 G: 116 B: 214 C: 78 M: 55 Y: 0 K: 0
#578BDD R: 87 G: 139 B: 221 C: 65 M: 40 Y: 0 K: 0
#78A3E3 R: 120 G: 162 B: 227 C: 51 M:28 Y: 0 K: 0
#90B4EA R: 144 G: 280 B: 234 C: 41 M: 21 Y: 0 K: 0
#A7C4F1 R: 167 G: 196 B: 241 C: 31 M: 16 Y: 9 K: 0
#BFD5F8 R: 191 G: 213 B: 248 C: 22 M: 10 Y: 0 K: 0
#D6E6FF R: 214 G: 230 B: 255 C: 13 M: 5 Y: 0 K: 0
#031C17 R: 3 G: 28 B: 23 C: 82 M: 60 Y: 69 K: 79
#15372C R: 21 G: 55 B: 44 C:89 M: 50 Y: 76 K: 60
#335247 R: 51 G: 82 B: 71 C: 77 M: 48 Y: 67 K: 38
#526B63 R: 82 G: 107 B: 99 C: 69 M:44 Y: 57 K: 21
#6C837C R: 108 G: 131 B: 124 C: 61 M: 37 Y: 49 K: 9
#879C95 R: 135 G: 156 B: 149 C: 61 M: 37 Y: 49 K: 9
#A1B4AD R: 161 G: 180 B: 173 C: 38 M: 20 Y: 31 K: 0
#BBCCC6 R: 187 G: 204 B: 198 C: 27 M: 11 Y: 21 K: 0
#008561 R: 0 G: 133 B: 97 C: 87 M: 24 Y: 74 K: 9
#24A471 R: 36 G: 164 B: 127 C: 78 M: 11 Y: 64 K: 1
#4CB398 R: 76 G: 179 B: 152 C: 68 M: 6 Y: 51 K: 0
#73C2B0 R: 115 G: 194 B: 176 C: 55 M: 3 Y: 37 K: 0
#90D1C2 R: 144 G: 209 B: 194 C: 43 M: 0 Y: 29 K: 0
#ADE1D4 R: 173 G: 225 B: 212 C: 43 M: 0 Y: 29 K: 0
#C9F0E6 R: 201 G: 240 B: 230 C: 20 M: 0 Y: 12 K: 0
#E6FFF8 R: 230 G: 255 B: 230 C: 20 M: 0 Y: 12 K: 0
The expanded palette should be used in more complex visual applications, such as infographics or diagrams.
Expanded Palette
Use the extended palette when additional color hierarchy is needed.
Extended palette
Green and white are the primary brand colors. Supporting colors should be used as accents. The primary palette is organized here by size. The bigger the block, the more frequently it should be used.
Color usage proportion
RGB: 21, 55, 44 CMYK: 89, 50, 76, 60 Hex: #15372C Pantone: 5467 C
Evergreen
RGB: 36, 164, 127 CMYK: 78, 11, 65, 1 Hex: #24A47F Pantone: Green C
Greenhouse Green
RGB: 255, 165, 46 CMYK: 0, 41, 91, 0 Hex: #FFA52E Pantone: 137 C
Marigold
RGB: 53, 116, 214 CMYK: 78, 55, 0, 0 Hex: #3574D6 Pantone: 660 C
Iris
RGB: 221, 57, 43 CMYK: 7, 93, 96, 1 Hex: #D8372A Pantone: 7620C
Poppy
RGB: 255, 101, 25 CMYK: 0, 75, 99, 0 Hex: #FF6519 Pantone: 1585C
Zinnia
RGB: 239, 239, 239 CMYK: 5, 3, 3, 0 Hex: #EFEFEF Pantone: Cool Gray 1 C
Ground
Our primary color palette are the key colors used most often in our branding. Variations are provided in extended and expanded palettes. If there is a need, such as creating color hierarchy or increasing readability, the other palettes may be used. File formats are in .ASE (Adobe Swatch Exchange). If you need a different format, contact the Brand team.
Primary palette
Our color palette is inspired by modern and historical botanicals found throughout the world.
About accessibility: The text color used in each color block meets the Web Content Accessibility Guidelines (WCAG) 2.1 AA for people with low vision. Whenever you put text on top of these solid colors, make sure to use the correct text color to ensure optimal contrast. Note that the darkest text color should always be set in #15372c (Evergreen), not black.
Evergreen 1
Evergreen 2
Iris 1
Iris 2
Marigold 1
Marigold 2
Zinnia 1
Zinnia 2
Poppy 1
Poppy 2
Ground 6
Ground 7
Aa
Greenhouse Green 1
Greenhouse Green 2
RGB: 36, 164, 127 CMYK: 78, 11, 64, 1 Hex:#24A47F
RGB: 21, 55, 44 CMYK: 89, 50, 76, 60 Hex: #15372C
RGB: 53, 116, 214 CMYK: 78, 55, 0, 0 Hex: #3547D6
RGB: 255, 165, 46 CMYK: 0, 41, 91, 0 Hex: #FFA52E
RGB: 255, 101, 25 CMYK: 0, 75, 99, 0 Hex: #FF6519
RGB: 221, 57, 43 CMYK: 7, 93, 96, 1 Hex: #D8372A
RGB: 239, 239, 239 CMYK: 5, 3, 3, 0 Hex: #EFEFEF
RGB: 0, 133, 97 CMYK: 87, 24, 75, 9 Hex: #008561
RGB: 76, 179, 152 CMYK: 68, 6, 51, 0 Hex: #4CB398
RGB: 3, 28, 23 CMYK: 82, 60, 69, 79 Hex: #031C17
RGB: 51, 82, 71 CMYK: 77, 48, 67, 38 Hex: #335247
RGB: 5, 74, 178 CMYK: 95, 79, 0, 0 Hex: #054AB2
RGB: 87, 139, 221 CMYK: 65, 40, 0, 0 Hex: #578BDD
RGB: 25, 133, 0 CMYK: 0, 58 100, 0 Hex: #FF8500
RGB: 255, 183, 86 CMYK: 0, 32, 75, 0 Hex: #FFB756
RGB: 212, 74, 0 CMYK: 12, 84, 100, 3 Hex: #D44A00
RGB: 255, 123, 57 CMYK: 0, 65, 84, 0 Hex: #FF7B39
RGB: 181, 38, 23 CMYK: 20, 97, 100, 2 Hex: #B52617
RGB: 227, 86, 76 CMYK: 6, 81, 72, 0 Hex: #E3564B
RGB: 216, 216, 216 CMYK: 14, 11, 11, 0 Hex: #D8D8D8
RGB: 181, 181, 181 CMYK: 30, 24, 24, 0 Hex: #B5B5B5
Next: Photography
For G Suite (Google Docs, Slides, Sheets) use Merriweather Serif for Untitled Serif and Nunito Sans for Untitled Sans.
G Suite equivalents
Go to Google Fonts
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 #+_@=%/>([?!])
Regular
Merriweather
Nunito Sans
At Greenhouse we believe companies succeed because of great people. We help every company become great at hiring. Learn how at greenhouse.io
Use the following as a guide for using our type families in the correct proportion and hierarchy for different use cases.
Headline Untitled Serif Regular Body copy Untitled Sans Regular
Great hiring starts here
At Greenhouse we believe companies succeed because of great people. We help every company become great at hiring.
Build a better hiring culture
Subhead Untitled Sans Medium
Body copy Untitled Sans Regular
Headline Untitled Serif Regular
Untitled Sans Regular
Sentence case Tracking set to 0
Always left align
This is used for supporting body copy.
Copy
Give your team the confidence to grow. Great hiring starts with Greenhouse.
Untitled Sans Medium
This is primarily for subheads and section titles.
Subhead
Hire for what’s next.
Untitled Serif Regular
This is primarily for headlines.
Headline
It is important to maintain a consistent typographic voice for various types of information. Be sure to use the correct typeface for each use case.
Hierarchy
Untitled Sans
Untitled Sans is our utility typeface. It should be used for everything except headlines. When in doubt, use Untitled Sans.
Untitled Serif
Untitled Serif is our brand voice typeface. It should be used for headlines only. Never set subheads, body copy or any long text in Untitled Serif.
The Greenhouse brand identity includes two typefaces – no other fonts should be used. The following outlines the use cases for each typeface.
Request access
Type families
Our sans serif typeface is designed for functionality, while our serif typeface adds a human element. In general, keep typography as simple as possible by using minimal styles.
Text should only be set in the following colors:
Evergreen on white/light backgrounds
White on dark backgrounds
Text color
Use the following rules for line spacing when setting text:
Line spacing
Headline Type size x 1
Regular Italic
Medium
Medium Italic
Light
Light Italic
Example Type size 72 pt Line spacing 72 pt
Example Type size 28 pt Line spacing 35.56 pt
Subhead Type size x 1.27
Typesetting
Example Type size 20 pt Line spacing 26 pt
Body copy Type size x 1.3
Here are a few examples of typography in use.
Hierarchy examples
Headline Untitled Serif Regular Subhead Untitled Sans Medium Body copy Untitled Sans Regular
Title Untitled Sans Light Body copy Untitled Sans Regular
Untitled Serif Regular Sentence case Tracking set to 0 Always left align
Untitled Sans Medium Sentence case Tracking set to 0 Always left align
Untitled Sans Regular Sentence case Tracking set to 0 Always left align
Title Untitled Sans Light
Headline Type size x 1 Example Type size 55 pt Line spacing 55 pt
Subhead Type size x 1.27 Example Type size 28 pt Line spacing 35.56 pt
Subhead Type size x 1.3 Example Type size 20 pt Line spacing 26 pt
Next: Illustrations
Daniel Chait CEO
Jon Stross President
Carin Van Vuuren Chief Marketing Officer
Mike Boufford Chief Technology Officer
Sarah Bernard Chief Customer Officer
Colm O'Cuinneain General Manager, EMEA
Cheryl Roubian VP of People
Pat Leahy Chief Financial Officer
Please use the following photographs of the Greenhouse Executive Team. Do not use photos found in social media or internet searches.
Executive headshots
These photos are approved to use in various assets such as presentation decks and customer-facing communications. Please contact the Brand Team if you have specific photography needs.
Photo library
Photos should feel natural and human. Subjects should be engaged and project a sense of warmth.
Sean Murray Chief Revenue Officer
Kristina Nieves VP of Professional Services
Greenhouse photography should tell a story
Greenhouse brand photography is Confident Focused Natural Warm Inspiring Diversely human
Photography principles
Confident The people we showcase in Greenhouse photography should appear driven, passionate and hardworking, not bored or aimless. Subjects should be engaged with the camera, another person or work.
Focused Our brand photography should feel intentionally captured, not caught in an awkward pose or daydream. Candid photos are OK as long as they feel purposeful.
Natural From clothing, hair and makeup to the workplace setting, Greenhouse photos should feel authentic and not like a set with models and props.
Warm The people in Greenhouse photos should appear welcoming and friendly, even if in a serious meeting or having a tough conversation.
Inspiring Our brand photography should depict professionals that viewers can aspire to be, regardless of their role, title or rank.
Diversely human Imperfections are what make us real. Our photos should show as many different shapes, sizes, colors, and types of people as possible.
Lighting
Natural light should be prioritized over artificial lighting. This will help photos feel authentic and not staged. Photos taken in daylight hours should be prioritized as the standard work time is during the day. With that in mind, night photography is OK as long as it is clear the subjects are working.
Color and tone
Greenhouse photos should have a consistent look and feel, regardless of the office environment or subject matter. Greenhouse photos should always be used in color, and should feel light and bright. Photo saturation should be slightly muted to create consistency across photos with warmer and cooler tones.
Composition
Greenhouse photos should feel like genuine workplaces and settings with authentic props. Including quirky personal items in the shot is OK, as long as it’s not overly cluttered or busy. People should tell the story in our photos, not objects. Whenever possible, try to select photos that have greenery or plant life present.
Portraits
When selecting photos of individuals, prioritize portrait-style shots whenever possible. Portraits should not be seated studio headshots, but attention should be focused and directed at the camera. Portraits should be captured in work or work-like environments. Solid backgrounds are OK but should have some texture. Poses can vary and should be confident, heroic and strong.
Individuals
There will be times when you need to select photos of individuals that are not portrait style. When doing this, please keep our photography principles in mind.
Groups of people
For photos showing groups of people, they should appear active and at work. Avoid selecting photos that feel like a moment in passing. Whenever possible, subjects should be looking directly at the camera or in the direction of the camera. When selecting photos of groups, prioritize images with a diverse group of people, rather than people of the same age, race, or gender.
Devices
Photos of technology can be used to showcase the brand website, guidance content, or our products. Images of desks and screens can look slightly more staged, but should still feel human, and have personality. Props should seem like real items someone would own. Desks should feel as though someone just stepped away, but should not be messy. Any devices featured should be current and modern.
If two photos are layered, the overlap should be slight. It should not distract from any key elements of an image and take place over white space or the background. If both photos have people, the people should either appear to be either roughly the same size, or distinctly different sizes. Do not layer more than two photos together.
Layering photos
Good and bad examples of photography principles
Confident
Focused
Natural
Warm
Inspiring
Diversely human
Confident Focused Natural Warm Inspiring Diversely human
Next: Product illustrations
Do not misalign illustrations
Do not overlap illustrations to distort clarity
Fingerprint + botanical don'ts
Do not use more than two illustrations
Do not use different scales of illustration
Do not use a botanical, fingerprint and photo
Do not misalign the subjet and illustration
Botanical + photography dont's
Do not cut off illustrations
Do not place botanicals over photography
Do not overscale illustrations
Do not use illustrations as decoration
Fingerprint + photography don'ts
Do not use more than one fingerprint
Full library
Our style for botanical illustration utilizes watercolor and pencil techniques, creating a balance of recognizability and detail.
Botanical illustrations are used to reinforce Greenhouse’s existing brand equity and emphasize both the technical and organic aspects of growth.
Botanicals
The fingerprint sits inside the leaf silhouette and should maintain the inherent texture of the print. The silhouettes should feature multi-segmented or multi-leaf shapes to ensure they are seen as both a leaf and a fingerprint.
A scaled set of fingerprints has been created in three different sizes to ensure they are in proportion with the size of the collateral.
Our illustration style combines the silhouette of a leaf and the texture of a fingerprint. This brings together plants and a human element to create a distinct visual language.
Fingerprints
Classical botanical illustrations, a key part of the Greenhouse heritage, can be combined with fingerprint leaves. This adds a unique and human element to our visual language.
Botanical illustrations can be combined with photography using three layers.
Botanicals + photography
Middle layer: Botanical illustration sits behind the photo
Top layer: Photography
Bottom layer: Text and other information
Middle layer: Illustration follows subject in photo
Composition example
Fingerprint illustrations can be combined with photography using a three layer approach.
Fingerprints + photography
Top layer: Fingerprint sits over photo
Middle layer: Images are full bleed
Top layer: Composition follows subject
Use illustrations with similar characteristics
Align compositions
Botanical and fingerprint illustrations can be combined using the principles outlined below.
Fingerprint + botanical illustrations
The top layer is for text and information
Overlap at the point of similarity
Botanicals always sit below information and fingerprint layers
Fingerprint always sits on top
Layering
Scale
Full set
In use
Small Small scale illustrations are meant for use in print and digital collateral that is roughly smaller than a postcard.
Medium Medium illustrations should be used most frequently.
Examples: Website, sales booklet, posters
Large Large illustrations should be used for very large scale applications only, where content is primarily seen from a distance.
Examples: Billboards, large screens, environmental graphics
Examples: Business cards, mobile website, conference name tags
Next: Motion & video
Typographic information
Timeline
Bar chart
Donut chart
Line chart
Dot chart
When visualizing data, use simple infographics. Keep them in our brand colors, use a circular theme and connect elements when possible. Additional infographic assets and guidance is being developed. Please contact the Brand Team if you have an infographic question.
Infographics
Utility icon library
Our utility icon library is used in smaller, more frequent applications such as navigational cues, in-product, app and web applications. Utility icons should never be used in place of a primary icon. Utility icons should never be larger than 0.25".
Utility icons
Greenhouse value driver icons
Primary icons library
Icons should be used when they are additive to the information presented. Never use icons as decoration or to fill in blank space. Brand icons should never be smaller than 0.5".
Our primary icon library is built using the same geometry as our wordmark. If you require an icon that is not currently in the library, please contact the Brand Team.
We have a limited set of custom primary icons that represent key concepts, functions and ideas having to do with Greenhouse products and offerings. Never introduce your own or create new icons. Icons should be used very sparingly.
Primary icons
Our icons and infographics pick up the curvature and connection of the Greenhouse logo. Do not use icons and infographics as decoration.
Jobs
ATS
Dashboard
Integrations
Scorecard
Hiring
Data
Security
Process
Interview
Candidate
Tasks
New hire
Identify talent
Hiring decisions
Measure
These are some examples of common infographics:
Wordmark + tagline animation
Wordmark animation
Icon animation
Typography, messaging and other graphic elements should come into frame from below, always growing upward.
Growth movement
Shapes, illustrations and other content can grow out from a singular point.
Growth shape
Animation should feel fluid, intentional and controlled. Base animations on the growth of shapes and upward movements.
Animation
Motion should be very simple. Movement should imply fluid growth and a sense of organic, upward momentum.
Our brand in motion is built on two growth principles:
Animation examples:
Animation examples
Motion
Transitions
Intros
Overlays
Lower-thirds
Sections
End cards
End cards + call to action
Social
Greenhouse product illustrations should be used in most marketing situations, and anytime you need to communicate general ideas about product concepts, features and functions. Product illustrations should never be used in a "how-to" scenario of when the audience needs to see very specific details and content. In this case, use Product Team approved UI images.
When to use
A simplified approach to product imagery helps us communicate overall concepts and features without getting too in the weeds.
Product illustrations
Use product illustrations
Use product UI screenshots
Product landing pages Product benefit presentations
Explanations of structured hiring, reporting or candidate experience
Descriptions of how to use the product Support articles Step-by-step instructions Detailed presentations of features
Recruiting
Onboarding
Quality over quantity Choose 1-2 key product moments that best communicate the intended objective. If an additional key data detail is desired, a third moment can be included, but shown at a smaller scale. Avoid over-cluttering the layout with more than 1-2 key moments, as the messaging will lose focus and clarity. Be clear Highlight only the most important product moments you want to feature. Use simplified styling for non-essential content to round out the illustration. Keep text and data points to a minimum. Avoid extraneous detail, as key moments have the potential to become lost and overrun. Scale is important Be mindful of scale and legibility, as illustration assets will need to be experienced at a variety of viewport sizes. Remember that going too large will overwhelm the viewer, and going too small will make it difficult to appropriately experience the narrative.
Dos and don’ts
Next: Icons & infographics
Active voice, serial commas, address formatting – we’ve created this guide to address everything you need to write on-brand, consistent copy.
View the writing style guide
Be clear and concise
The words we use and the linguistic choices we make are a direct reflection of our brand.
Get to the point. Start with your key takeaway. Put the most important thing in the most noticeable spot. Make choices and next steps obvious. Don’t get in your own way.
Keep it simple
Simpler is always better. Break up and layer sentences. Use shorter sentences and fragments for easier scanning and readability. Prune excess words and thoughts.
Talk like a person
Choose conversational language. Use short, everyday words. Contractions and sentence-style capitalization are your friends. Avoid jargon and acronyms like the plague.
Make it inclusive
Acknowledge diversity, convey respect for all people, be sensitive to differences and promote equal opportunities in whatever you communicate.
Bold not aggressive
Confident not boastful
Expert not arrogant
Smart not robotic
Purposeful not militant
Supportive not reliant
Conversational not casual
Curious not silly
While our voice does not change, the tone of our voice should adapt to fit the context, content and our customer’s state of mind.
Communicate confidence, awareness and expertise
Insightful
Talk like people because we believe in the power of people
Human
Be frank and straightforward, but not unprofessional
Candid
Project curiosity and an openness to learning new things
Optimistic
Our message is what we say. Our voice is how we say it. Our voice stays constant regardless of who we’re talking to or what we’re saying.
We’re the hiring software company.
Short
Greenhouse is the hiring software company. More than an ATS, we create the right technology, know-how and support that businesses need to be great at hiring.
Greenhouse is the hiring software company. More than an ATS, we help businesses be great at hiring through our powerful philosophy, complete suite of software and services, and large partner ecosystem – so businesses can hire for what’s next.
Long
Ever wondered how to tell people what Greenhouse is and does? You’re not alone. Here are three ways to do it (depending on how much time and space you have).
Talent acquisition software (TAS) An applicant tracking system (ATS) TAS meets CRM A software platform A software company A technology startup Recruiting specialists HR specialists
Our tenets for great hiring A complete suite of software and services A large partner ecosystem
Greenhouse is the leading hiring software company. We give companies what they need to become great at hiring – not just a single piece of technology or point in the process.
What we offer
We are more than
Who we are
We help companies become great at hiring with a powerful platform that includes:
This is how we define ourselves: who we are, what we do and what we offer.
Our messages must be confident: insightful and candid, but also human and optimistic. We're experts in the field of hiring, but we never preach. We're proud of our mission and what we've achieved, but we never brag. Our outlook is optimistic, so we focus on the positive rather than the negative. Most of all, we are conversational and speak like people, not machines or advertisements.
Our writing style is a culmination of our mission and values. It’s human and confident. And by creating a unified voice, we can make the greatest impact on the world.
Active voice, serial commas, address formatting – we’ve created this guide to address everything you need to write on-brand, consistent copy.`
The war for talent has never been more intense. There are clear winners and losers.
Talent is our most valuable asset.
Overly aggressive sales messages can turn off prospective customers
Only Greenhouse enables you to build a winning hiring culture.
Build a better hiring culture with Greenhouse.
No one likes a braggart. Even in business.
There’s only one company that can help your business be great at hiring – and that’s Greenhouse.
We know how to help companies be great at hiring.
Focus less on a “been there done that” mentality. Think more like “we’ve got you”.
We won’t stop until every company is great at hiring.
We believe every company can be great at hiring.
We have a set of beliefs but will also listen to others.
Instead of this
Try this
Why
Need help processing new hires fast? Our new bulk onboarding feature will do it for you.
Our new bulk onboarding feature can help you process new hires faster.
Offer partnership – not doing the work for them.
Great onboarding = a refined process, fresh swag and flavorful activities that are heavy on inclusion.
Great onboarding starts with having a process and making new hires feel they belong.
Being too casual connotes immaturity.
Sourcery: Adding a little magic to your sourcing strategy.
How to create a powerful sourcing strategy.
Connect to people through empathy, ambition and passion instead of jokes.
Some practical examples of our voice in action
Staying a step ahead of the competition for talent requires company-wide engagement.
Hiring is a team sport. Everyone needs to play.
Uplevel functional ideas into magnetic points of gravity.
This incident has been resolved.
Solved it.
Technical doesn’t have to be impersonal.
We’ll give you the keys to great hiring.
Being great at hiring isn’t a secret. It just takes practice.
Addressing things head on builds trust and authenticity.
Today’s businesses are in an all-out war for talent.
Hiring has never been more competitive.
Create a world people want to belong to, not reject.
Some practical examples of our tone in action
Harness the power of research-proven practices to reduce bias in your processes and create the most diverse team possible.
Reduce bias in your process and create diverse teams with proven practices.
Put the most important info first and then prune.
Utilizes a platform that’s specifically built to be flexible for scale.
Built to flex for scale.
Fewer words = more powerful ideas.
Drive consistent improvement by tracking insightful measurements over time to evaluate your process.
Keep improving and learning from insights over time.
Competency does not equal complexity.
The world doesn’t just need manpower. It needs brainpower.
The world doesn’t just need horsepower. It needs brainpower.
Avoid exclusive language.
A software company A technology startup Recruiting specialists HR specialists
Greenhouse is the hiring software company. We give companies what they need to become great at hiring – not just a single piece of technology or point in the process.
